Bank & Tech
If you've worked with me, you know I'm a fan of the Simon Sinek TED Talk, "Start with why," and helping brands lead with purpose, not product. It's especially important for brands whose offerings might be a bit cerebral. Or as teachers and coaches like to say, "They don't care how much you know, until they know how much you care."
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Inspired by the famous Hal Riney spot for Ronald Reagan, this spot embraced the cautious optimism the economic recovery of the mid-2000s, and celebrated getting back to work. MY ROLE: Strategy, concept, copywriting. CHIEF CREATIVE DIRECTOR: Paul Evers. ART DIRECTOR: Matt Ebbing. FILMMAKER: Wes Coughlin. SOUND MIXING: Tim Underwood (Audio Tango).
I'll be updating this page with work for BendBroadband, Decipher and more.
