https://www.thisisreidwrites.com/craft daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487702174076-4UMLTGFHSXO0KERFEN5T/2014_21A_Truck_for_Angela_portfolio.png Craft - 21ST AMENDMENT / DELIVERY TRUCK MY ROLE: Concepting, copywriting. ART DIRECTOR: Ben Kinzer. CREATIVE DIRECTOR: Paul Evers. ILLUSTRATOR: Joe Wilson.   But wait! There's more! work for craft brands here. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487702174076-4UMLTGFHSXO0KERFEN5T/2014_21A_Truck_for_Angela_portfolio.png Craft - 21ST AMENDMENT / DELIVERY TRUCK MY ROLE: Concepting, copywriting. ART DIRECTOR: Ben Kinzer. CREATIVE DIRECTOR: Paul Evers. ILLUSTRATOR: Joe Wilson.   But wait! There's more! work for craft brands here. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487622339894-LPJG5RB0VN3U5H5NKD9U/IMG_8338.JPG Craft - 21st Amendment / Pub Poster The packaging characters had more to say, so we let them be spokespeople (and spokeschimps) for the brand in posters like these. MY ROLE: Concepting, copywriting. ART DIRECTOR: Ben Kinzer. CREATIVE DIRECTOR: Paul Evers. ILLUSTRATOR: Joe Wilson. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487622339648-TQJD4RNQ8F6MZC1KW4MV/IMG_8337.JPG Craft - 21st Amendment / Pub Poster The packaging characters had more to say, so we let them be spokespeople (and spokeschimps) for the brand in posters like these. MY ROLE: Concepting, copywriting. ART DIRECTOR: Ben Kinzer. CREATIVE DIRECTOR: Paul Evers. ILLUSTRATOR: Joe Wilson. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487703747872-SRZOQ7YLRGV1UH4CYPDQ/21A-Bitter-American-Packaging.jpg Craft - 21st Amendment / Bitter American Package MY ROLE: Package concepting, copywriting. ART DIRECTOR: Ben Kinzer. CREATIVE DIRECTOR: Paul Evers. ILLUSTRATOR: Joe Wilson. CARRIER COPY: If you'd been rocketed into space against your will, you might be a little bitter too. Bitter American is our long-overdue tribute to unsung, unwitting heroes everywhere. This American session ale packs a lot of hop and malt flavors into a refreshingly lower-alcohol brew, making it the perfect beer to have on hand when you have history to make. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487622352059-3SNUZ24WE9AX4W1VCF22/21A-+Marooned+on+Hog+Island.png Craft - 21st Amendment / Marooned on Hog Island Package MY ROLE: Naming, package concepting, copywriting. ART DIRECTOR: Ben Kinzer. CREATIVE DIRECTOR: Paul Evers. ILLUSTRATOR: Jon Contino. CARRIER COPY (written in collaboration with client Nico Freccia): Exhausted by the tedious work and weak beer, deck swabs O'Sullivan and Freccia abandoned Sir Francis Drake's galleon. Days later, they washed up on a tiny island in Tomales Bay, where they encountered local oyster farmers John and Terry. Soon, these beer mutineers and oyster mercenaries were feasting on roast pig, fresh oysters and goblets of the Captain's finest ale. They could think of worse fates than being MAROONED ON HOG ISLAND. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487622376644-7600KLW68CKMSYVBG22F/tbd_21ALowerDeBoom_5.jpg Craft - 21st Amendment / Lower De Boom Package MY ROLE: Package concepting, copywriting. ART DIRECTOR: Ben Kinzer. CREATIVE DIRECTOR: Paul Evers. ILLUSTRATOR: Kim Sielbeck. CARRIER COPY (written in collaboration with client Nico Freccia): In 1859, Shaun and Nico arrive in San Francisco for the gold rush. Ten years late. That was Shaun's fault. They stop in Cornelius De Boom's supply store. Cornelius pegs our boys as suckers and sells them a forged “treasure map.” Shaun and Nico find themselves in a dinghy in the middle of the Bay. Curse you Cornelius. Jumping in anyway, Shaun finds two boxes of riches: In one, gold ingots; in the other, a rare and perfectly preserved beer. Suddenly, the dinghy springs a leak! They leave the gold and grab the beer. With this “liquid gold,” they become beer barons. They acquire De Boom Supply and throw Cornelius out the back door. Today whenever anyone gives them trouble, they exchange a look across the pub and say, LOWER DE BOOM https://www.thisisreidwrites.com/outdoors daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1699916593359-WYB2QGFMOT9IFH229ZFF/image-asset.octet-stream Outdoors - Liv Committed Campaign Launch Video 1:51 (Copy) MY ROLE: Writer, co-creative director. CO-CREATIVE DIRECTOR: Linda Cobb. DIRECTOR: Tom Kranzle. EDITOR: Channing Nunn https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1699916593359-WYB2QGFMOT9IFH229ZFF/image-asset.octet-stream Outdoors - Liv Committed Campaign Launch Video 1:51 (Copy) MY ROLE: Writer, co-creative director. CO-CREATIVE DIRECTOR: Linda Cobb. DIRECTOR: Tom Kranzle. EDITOR: Channing Nunn https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1700098829978-3XZGU5ZMTWP77XRR2DAP/image-asset.jpeg Outdoors - Liv Cycling / Tour de France Femmes avec Zwift As a major partner of the Tour de France Femmes avec Zwift, Liv Cycling had the opportunity to tell the world what it stood for. We helped them make the most of it—with signage, ads, bucket hats, trophy design, kit design, fan zone videos, kids’ shirts, announcer copy, web content/ design, social content, and my favorite, these flags. MY ROLE: Concept, copy, creative direction. DESIGN: Megan Roy, Jenna Mahaffie. COPY: More femmes on bikes https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1700097829080-VTVGJDYBDT1D0E43JRWE/image-asset.jpeg Outdoors - Liv Cycling / Brand Campaign 2021 MY ROLE: Writer, co-creative director. CO-CREATIVE DIRECTOR: Linda Cobb. PRODUCTION: Venture Visuals. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1700098150092-N8UJRYXPUNFRFKU2BLY0/image-asset.jpeg Outdoors - Liv Cycling / Brand Campaign 2020 MY ROLE: Writer, co-creative director, voice-over. CO-CREATIVE DIRECTOR: Linda Cobb. PRODUCTION: Venture Visuals. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1700098375165-FE2FN1T9J9TC9LNQ2JKZ/image-asset.jpeg Outdoors - Liv Cycling / Brand Campaign 2019 MY ROLE: Writer, co-creative director. CO-CREATIVE DIRECTOR: Linda Cobb. PRODUCTION: Avocados & Coconuts. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1493676531731-4PMZKHJZ4BDL3HUIWTJC/C9OsUNjU0AACl0Z.jpg Outdoors - REI / Force of Nature assets MY ROLE: Writer. CREATIVE DIRECTOR & CO-WRITER: Stacy Milrany. ART DIRECTORS: Simson Chantha & Shyla Lindsey. PHOTOGRAPHER: Kate T. Parker. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1493676101617-4KP0BGH3R8WPJX3C8PSJ/Screen+Shot+2017-05-01+at+3.00.55+PM.png Outdoors - REI / #forceofnature User generated content on social media, featuring our back cover of Outside magazine May 2017 special 40th Anniversary XX Factor Issue, and front cover of REI spring catalog launching the Force of Nature initiative. MY ROLE: Writer. CREATIVE DIRECTOR: Stacy Milrany. ART DIRECTORS: Simson Chantha & Shyla Lindsey. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1491524728538-PSMBWZW1SWPZVQ31COIC/image-asset.jpeg Outdoors - REI / Force Of Nature :60 MY ROLE: Writer. CREATIVE DIRECTOR & CO-WRITER: Stacy Milrany. ART DIRECTOR: Simson Chantha. PHOTOGRAPHER/ DIRECTOR: Kate T. Parker. EDITOR: Amy Enser. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487719814961-LKI2WY88L4OY18QX0KA0/Brooks_coach.jpg Outdoors - Brooks Running / Print Ad MY ROLE: Copywriting. ART DIRECTOR: Larry Olson. CREATIVE DIRECTOR: Fred Hammerquist. COPY: I can run the same route every day and never come back to the same place. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487719815304-W3S904YHM4WB2WW4BALB/Brooks_Irene.jpg Outdoors - Brooks Running / Print Ad MY ROLE: Copywriting. ART DIRECTOR: Larry Olson. CREATIVE DIRECTOR: Fred Hammerquist. COPY: A long run is never as tiring as a long day without one. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487719809207-O4W19DQFAUF7RRVRKKOY/Reid_tnf_stove.jpg Outdoors - The North Face / Print Ad MY ROLE: Copywriting. ART DIRECTOR: Troy Nebeker. CREATIVE DIRECTOR: Fred Hammerquist. COPY: You don't conquer the mountain, you conquer yourself. And if you're lucky, your stove. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487719807018-PAY6GRNUK6BY1YAD9ESK/Reid_tnf_falling.jpg Outdoors - The North Face / Print Ad MY ROLE: Copywriting. ART DIRECTOR: Troy Nebeker. CREATIVE DIRECTOR: Fred Hammerquist. COPY: My fear of falling is nothing compared to the fear of never leaving the ground. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487719807983-1CIPF55HM1YOOIMF0ENP/Reid_tnf_furniture.jpg Outdoors - The North Face / Print Ad MY ROLE: Copywriting. ART DIRECTOR: Troy Nebeker. CREATIVE DIRECTOR: Fred Hammerquist. COPY: My biggest fear? Owning too much furniture. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487721958109-B0YH8KVA97ZYBSIV0K28/BNSS0100_22_0199_0001.jpg Outdoors - More work coming soon! I'll be sharing some work for Hydro Flask and JanSport, when I figure out where the heck I put it. https://www.thisisreidwrites.com/bank-tech daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1488913939768-F50UV4RG0L7BGVMRRFGL/image-asset.jpeg Bank & Tech - Bank of the Cascades / Mondays TV Inspired by the famous Hal Riney spot for Ronald Reagan, this spot embraced the cautious optimism the economic recovery of the mid-2000s, and celebrated getting back to work. MY ROLE: Strategy, concept, copywriting. CHIEF CREATIVE DIRECTOR: Paul Evers. ART DIRECTOR: Matt Ebbing. FILMMAKER: Wes Coughlin. SOUND MIXING: Tim Underwood (Audio Tango). https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1488913939768-F50UV4RG0L7BGVMRRFGL/image-asset.jpeg Bank & Tech - Bank of the Cascades / Mondays TV Inspired by the famous Hal Riney spot for Ronald Reagan, this spot embraced the cautious optimism the economic recovery of the mid-2000s, and celebrated getting back to work. MY ROLE: Strategy, concept, copywriting. CHIEF CREATIVE DIRECTOR: Paul Evers. ART DIRECTOR: Matt Ebbing. FILMMAKER: Wes Coughlin. SOUND MIXING: Tim Underwood (Audio Tango). https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487742177877-X5Q8SH9WMEEH9J1YGA8S/BNSS0100_22_0199_0001.jpg Bank & Tech - More work coming soon! I'll be updating this page with work for BendBroadband, Decipher and more. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487742149611-68B8J0TGU66XYVPDALL9/BNSS0100_22_0199_0001.jpg Bank & Tech https://www.thisisreidwrites.com/travel daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1488913729607-ENWCWVTEK8SEM89VSKXB/image-asset.jpeg Travel - Visit Bend / Outside TV MY ROLE: Strategy, concept, copywriting, creative direction, voice-over. ART DIRECTOR: Matt Ebbing. FILMMAKER: Wes Coughlin. SOUND MIXING: Tim Underwood (Audio Tango). ORIGINAL MUSIC: Jared Nelson Smith. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1488913729607-ENWCWVTEK8SEM89VSKXB/image-asset.jpeg Travel - Visit Bend / Outside TV MY ROLE: Strategy, concept, copywriting, creative direction, voice-over. ART DIRECTOR: Matt Ebbing. FILMMAKER: Wes Coughlin. SOUND MIXING: Tim Underwood (Audio Tango). ORIGINAL MUSIC: Jared Nelson Smith. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1488913612381-B9KQDZSSO23M2XWQ6Y0R/image-asset.jpeg Travel - Visit Bend / Warmth TV MY ROLE: Strategy, concept, copywriting, creative direction. ART DIRECTOR: Matt Ebbing. FILMMAKER & CO-COPYWRITER: Wes Coughlin. SOUND MIXING: Tim Underwood (Audio Tango). ORIGINAL MUSIC: Jared Nelson Smith. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487739608797-7BMXL5312KCLB992FXZW/tbd_SunriverStoriesCampaign_3.jpg Travel - Sunriver Resort / Print Ad Continued. MY ROLE: Concepting, copywriting. ART DIRECTOR: Matt Ebbing. SET DESIGN & PHOTOGRAPHY: DaBooth https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487740331856-IMSAH7QPMCG5QH6QZIHU/Sunriver_canoe_ad.jpg Travel - Sunriver Resort / Print Ad Continued. MY ROLE: Concepting, copywriting. ART DIRECTOR: Matt Ebbing. SET DESIGN & PHOTOGRAPHY: DaBooth https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487739606054-2IRHYMSI95IZJBE6SYWA/tbd_SunriverStoriesCampaign_2.jpg Travel - Sunriver Resort / Print Ad Despite its 1970s-era accommodations and amenities, Sunriver Resort is the setting for fond memories for generations of Northwest families. So we framed some of those moments in a diorama of sorts, for print ads that stuck out from the pretty-picture-pithy-headline so typical of the category. MY ROLE: Concepting, copywriting. ART DIRECTOR: Matt Ebbing. SET DESIGN & PHOTOGRAPHY: DaBooth https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487739605962-YHHSF3NDBS6W3JO8X6Y5/tbd_SunriverStoriesCampaign_1.jpg Travel - Sunriver Resort / Print Ad Continued. MY ROLE: Concepting, copywriting. ART DIRECTOR: Matt Ebbing. SET DESIGN: Kaycee Anseth & Megan McGuinness. PHOTOGRAPHY: Steve Tague. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487740167699-PKP0AV6L0Q32FQPRLD9L/BNSS0100_22_0199_0001.jpg Travel - More work coming soon! Somewhere in the archives is work for Royal Caribbean Cruise Lines, Holland America Lines, Amfac Parks & Resorts (now Xanterra), Krystal Hoteles in Mexico, and Pronghorn Resort in Bend. https://www.thisisreidwrites.com/morecraft daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487625239768-KKZAUWLTXKISO02QTAHH/SPOKEN_web_screenshot.png More Craft - Spoken Moto / Strategy & Naming Brian and Steve wanted our help building a new brand that would speak to not just those who love custom vintage Japanese motorcycles, but also those who love everything those bikes stand for—freedom and individuality, yes, but also community and an ongoing conversation about what matters. MY ROLE: Strategy, naming. AGENCY: tbd branding. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487625239768-KKZAUWLTXKISO02QTAHH/SPOKEN_web_screenshot.png More Craft - Spoken Moto / Strategy & Naming Brian and Steve wanted our help building a new brand that would speak to not just those who love custom vintage Japanese motorcycles, but also those who love everything those bikes stand for—freedom and individuality, yes, but also community and an ongoing conversation about what matters. MY ROLE: Strategy, naming. AGENCY: tbd branding. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487719869996-IAAP07D2SUZPPJGZJZOV/tbd_HummPackagind_1.jpg More Craft - Humm Kombucha / Complete Re-brand Kombucha Mama was a beloved local brand, started in Michelle's kitchen, bottled in surplus beer bottles, and delivered in Jamie's Prius. They had big plans to grow and needed a brand that appealed to more than just health nuts, and spoke more to their purpose than their product. Humm is now offered up and down the west coast—and is even the official kombucha of the Seattle Seahawks. Yes. An NFL team has an official kombucha. MY ROLE: Naming and writing for collateral, packaging, web site, ads. ART DIRECTOR: Matt Ebbing. CREATIVE DIRECTOR: Paul Evers. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487626540809-OQMQSSU2XKWASI7YMR98/tbd_Crux%2BMainline_1.jpg More Craft - Crux Fermentation Project / Comprehensive Branding When the team at tbd branding wasn't building other people's brands, we were building our own: Crux Fermentation Project. From naming of the brewery and beers, to interior architecture and design, to ads and social media, we were honored to help build the brand that arguably introduced Bend to Belgians. MY ROLE: Naming and writing for collateral, packaging, web site, ads. ART DIRECTORS: Ben Kinzer, Bobby Evers. CREATIVE DIRECTOR: Paul Evers. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1488914929881-MG9H5N5WKSO4GZ35QQA0/image-asset.jpeg More Craft - Natural Vines / Six Clues Short Film This short film preceded the feature film and accompanied free product samples and our activity booklet, Take Summer Outside. MY ROLE: Concepting, creative direction. CHIEF CREATIVE DIRECTOR: Paul Evers. ART DIRECTOR: Ben Kinzer. FILM WRITER, DIRECTOR, EDITOR: Wes Coughlin. CLUE WRITER: Mary Evers. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487623728143-FHQN8GTXL4RSFV8SOZM7/American_Licorice_booklet.png More Craft - Natural Vines / ACTIVITY BOOKLET Building on sister brand Red Vines' reputation as the cinema-goer's treat, we positioned Natural Vines as the outdoor movie-goer's treat. Audiences up and down the west coast screened our short film, and received this activity booklet with their free product samples. MY ROLE: Concepting, copywriting, creative direction. ART DIRECTOR: Ben Kinzer. CHIEF CREATIVE DIRECTOR: Paul Evers. BOOKLET ILLUSTRATOR: Katie Daisy. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487716554845-NLKRPQLN37DCOTXWGHMM/Swiss_Water_chalkboard.png More Craft - SWISS WATER / PRINT AD Decaf is a buzz kill—and if you start to extol the virtues of your decaffeination process, people get even sleepier. So we had to craft a message that went beyond the functional benefits of coffee, and into the emotional ones. MY ROLE: Concepting, copywriting. ART DIRECTOR & ILLUSTRATOR: Matt Ebbing. CREATIVE DIRECTOR: Paul Evers. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487626010837-JN1EEU56UT1LG4GO4PB3/GDK-BarWrapper-Apple_v1.png More Craft - GoodKid Foods / Strategy, Packaging & Website A local family wanted to take their homemade healthy kids' snack bars and go big with them, so they came to us for business and brand strategy, then package and web design and writing. We helped them define their driving purpose, which is that we all have the power to choose to see the good—in kids and everywhere. MY ROLE: Brand strategy, copywriting. ART DIRECTOR: Ben Kinzer. CREATIVE DIRECTOR: Paul Evers. ILLUSTRATOR: Kim Sielbeck. LABEL COPY: Every kid is a good kid. It's how we're all born and it's what we all deserve. That's why we created this bar for our own kids because we saw a need for a snack that was more than just something to fill bellies, but also, something to fill up the imagination. Made with only good stuff that helps bodies and minds thrive.   https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487741583589-3DQQDFBOBA3WQ8RB21VK/BNSS0100_22_0199_0001.jpg More Craft - More work coming soon! There's lots of good stuff currently in the works for other beer, cider, and lifestyle brands. https://www.thisisreidwrites.com/causes daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1488913309572-552A4SQ1LAMG0MRFG7RY/image-asset.jpeg Causes - Deschutes Land Trust / Fundraising Video This video also ran as a :60 on local cable TV—after the owner of the cable company saw the video and offered to run it for free. MY ROLE: Creative direction, voice-over. WRITER: Geoff Rogers. ART DIRECTOR: Matt Ebbing. FILMMAKER: Wes Coughlin. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1488913309572-552A4SQ1LAMG0MRFG7RY/image-asset.jpeg Causes - Deschutes Land Trust / Fundraising Video This video also ran as a :60 on local cable TV—after the owner of the cable company saw the video and offered to run it for free. MY ROLE: Creative direction, voice-over. WRITER: Geoff Rogers. ART DIRECTOR: Matt Ebbing. FILMMAKER: Wes Coughlin. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487722709928-3RL15P6XGD8RT5BC8TFO/Screen+Shot+2015-02-11+at+10.29.28+AM.png Causes - Cascades Academy / Website A local independent K-12 school needed help overcoming a perception of elitism and conveying a more relatable purpose. We created a rotating home page that captured the school's focus on experiential and outdoor learning, something every parent might want for their children. MY ROLE: Concepting, copywriting. ART DIRECTOR: Matt Ebbing. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487722710180-I06PP217WCVUMWJXN8SI/Screen+Shot+2015-02-11+at+10.29.20+AM.png Causes - Cascades Academy / Website Continued. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487722711892-KWPTP47YQGEGVZRKWKFJ/Screen+Shot+2015-02-11+at+10.29.11+AM.png Causes - Cascades Academy / Website Continued. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487723112796-RMHQJHW5PTGL5KRS5TFA/COCC_Oct16_1.png Causes - Central Oregon Community College / Legacies Magazine October 2016 Published by the COCC Foundation, this glossy magazine mails out to college donors. I was honored to be tapped to write this cover story on the college's new president, Dr. Shirley Metcalf. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487723111888-3T1LDPKEU6OY7LHWQBB7/COCC_Oct16_2.png Causes - Central Oregon Community College / Legacies Magazine October 2016 Continued. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487862833445-XMM0OMT5BLPUR07UYPEP/Tiny_Hey_mailbox_Pilot_Butte.jpg Causes - Tiny Hey Project Tiny Hey is a community letter-writing project I launched in October 2015. The inspiration for the project came while volunteering at the Bethlehem Inn, an emergency shelter for homeless adults and families in Bend, Oregon. Talking to the residents, it became evident that every person had a story to tell that was both deeply personal and surprisingly universal. We all have stories. And these stories are opportunities to connect. The project is currently on hiatus, but you can dig through the archives here. https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1487862528698-TLPGP06MKVG59WESM889/Coming_soon_color_block.jpg Causes - More work coming soon! I'll be updating this page soon with work for Deschutes River Conservancy, Emerald Mountain School in Steamboat Springs, Bethlehem Inn, Heidi Berkman (The Bloom Project), plus more work for COCC. https://www.thisisreidwrites.com/about daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/1700097012819-QH7MXPZBBO04T42OIGL5/Angela+-+for+website+2023.JPG ABOUT https://www.thisisreidwrites.com/blush daily 0.75 2026-07-03 https://www.thisisreidwrites.com/404 daily 0.75 2017-03-27 https://www.thisisreidwrites.com/home daily 1.0 2026-01-25 https://images.squarespace-cdn.com/content/v1/58ab43b01e5b6ce697ef3bd9/79cc79f7-ffc1-4ad4-9a71-eaa601b91747/2025+Angela+Reid+-+Headshot+-+Web+Size+-+29V_1666-Edit.jpg Home