Bank & Tech
If you've worked with me, you know I'm a fan of the Simon Sinek TED Talk, "Start with why," and helping brands lead with purpose, not product. It's especially important for brands whose offerings might be a bit cerebral. Or as teachers and coaches like to say, "They don't care how much you know, until they know how much you care."
Inspired by the famous Hal Riney spot for Ronald Reagan, this spot embraced the cautious optimism the economic recovery of the mid-2000s, and celebrated getting back to work. MY ROLE: Strategy, concept, copywriting. CHIEF CREATIVE DIRECTOR: Paul Evers. ART DIRECTOR: Matt Ebbing. FILMMAKER: Wes Coughlin. SOUND MIXING: Tim Underwood (Audio Tango).
I'll be updating this page with work for BendBroadband, Decipher and more.